Ladies and gentlemen, prepare to fall in love with your new favorite fashion label: Everlane.
Everlane is what I’m all about. Their self-proclaimed ethos is “radical transparency,” and it’s a concept we should all get behind. Everlane enlists the very best factories to produce their clothing, and they create long-lasting relationships with their owners. They then publicly publish their markups, giving consumers like you and I insight into the true cost of creating high quality clothing.
So, before I bought the Ryan Pocket Tee, I first read about the factory in Long Beach, California where they developed their own custom fabric. It’s a vertically integrated, family-owned business who prioritizes green practices. With the generous information included in the product’s description, I was able to easily compare this shirt with its traditional retail counterpart. While Everlane’s 100% rayon Ryan Pocket Tee is priced at $25, you’ll find it at other stores (ahem, J. Crew) for around $50.
This is radical transparency. It’s the idea that we ought to know the background of what we buy. There’s a reason that most companies wouldn’t dare follow Everlane’s lead. Transparency is a serious threat to the well-being of the fashion industry. Remember the Rana Plaza building collapse in 2013? Case in point. Most of the clothing that we buy is made by reckless and irresponsible “fast fashion” companies, who cut corners on everything from worker’s wages and safe factory conditions, to the quality of their fabrics. We’ve all experienced this. Remember that shirt from Forever21 that disintegrated after one wash? Yeah, me too.
Everlane focuses on creating effortless, sophisticated pieces that will stand the test of time. While other companies capitalize on trends to push each season’s styles, Everlane concentrates on creating easy-to-wear classics that will compliment any wardrobe. It’s no easy feat to find a company you can trust. Everlane deserves yours.